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SEO vs GEO (search engine vs. generative engine optimisation)
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Found on google.com after search for "SEO and GEO definition commons differences"
The following table is an excerpt of the most important takeaways:
| SEO (search engine optimisation) | GEO (generative engine optimisation) |
|---|---|
| SEO Targets search engine result pages where the output is ranked | GEO Targets generative AI systems and their retrieval/answering pipelines |
| SEO focuses on traditional search engines. | GEO can increase a brand's visibility in AI search |
| SEO drives clicks | GEO earns AI citations |
| SEO would ensure the successful ranking of a website in search results | GEO guarantees that search engines yield richer, more relevant and user-friendly answers |
| SEO focuses on keywords and short phrases | GEO focuses on full, conversational questions |
| SEO helps users find your website | GEO helps AI find your information |